Exhibitor Marketing Kit

Your Booth Is Booked: Now What?

Spread the word – let your customers and other stakeholders know you’ll be at ASHG 2020!

Start the online conversation before, during and after ASHG 2020 by posting about it on Twitter, LinkedIn or Facebook and tagging your posts with the official hashtag: #ASHG2020.

Use these free marketing tools and materials to help increase traffic to your virtual booth, capture leads, and invite your customers and clients to meet you in person.

Exhibitor Email Signature
Connect with us on social media
Sample Social Media Posts
Additional Marketing Resources

ASHG 2020 Graphics

Place a banner on your website and link to new.ashg.org/2020meeting. You can also add a banner to your email signature to promote your presence – right-click the image to download.

Email Signature
Use these graphics in your outgoing e-mail signature line:

Be sure to link the banner to new.ashg.org/2020meeting so people can easily access #ASHG2020 webpages.

Want to personalize any of these? Email us and we’ll send you personalized graphics. Please link graphics to the ASHG 2020 website: new.ashg.org/2020meeting.

Social Media Materials

Connect with ASHG on its channels – before, during, and after the meeting.

	Twitter: Follow @GeneticsSociety for real-time updates
	LinkedIn: Connect with us and stay informed
	Instagram: Follow @GeneticsSociety and post your pictures using #ASHG2020
	Like @GeneticsSociety on Facebook
	Browse videos on ASHG’s YouTube channel

Connect and engage with attendees through social media!

ASHG 2020’s official hashtag is #ASHG20
Want to target trainees – early career and future influencers? Use #ASHGtrainee
Use #ASHGtrainee especially for job opportunities!

Content Ideas and Examples

Customize your social media posts to promote your involvement at #ASHG2020. Make sure you include the event link, new.ashg.org/2020meeting!

Drop in your company name and pass along!
If you would like to provide a link to the event, please use: #ASHG20

Post ASHG 2020 details to your company’s event page. Sample text:

ASHG 20120 is the largest human genetics meeting and exposition in the world. This year’s virtual meeting is expected to attract over 4,000 scientific attendees, plus 70 exhibiting companies, powering all areas of innovation the field from microscopes to data storage and analytics. The meeting provides a forum for the presentation and discussion of cutting-edge science in all areas of human genetics.

Write a blog post about what you’ll be presenting at ASHG 2020; use one of the banners above.

Sample email to send to your customers and prospects.